Beauty should feel clear, trustworthy and worth coming back to.
CuratedGlow began with a simple belief: skincare should not feel confusing, overcomplicated or disconnected from real routines. In a market full of trend noise and endless choice, we wanted to build something more focused — a London-curated, Korea-made skincare brand shaped around clarity, texture and trust.
Why CuratedGlow
CuratedGlow exists for customers who want skincare to feel easier to understand and more reliable to use. We are not here to overwhelm people with a large product range; we are here to curate a tighter edit of Korea-made skincare for modern routines.
Clarity over clutter. Trust over trend noise. Quality over excess.
Our first two launches
We are beginning with two focused face serums because focus matters. CuratedGlow Brightening Complex Serum is designed for glass-glow tone care and brighter-looking radiance, while CuratedGlow PDRN Ampoule Serum is designed for deep hydration and barrier-support care, with a lightweight ampoule texture that layers easily into modern routines.
Together, they form our first curated routine: glow care and hydration care, without overwhelming the customer.
Brightening Serum
Glow-first. Tone care. Radiance.
A lightweight serum designed to support brighter-looking radiance and a more even tone.
PDRN Ampoule Serum
Hydration. Barrier support. Recovery.
A clear ampoule designed to support deep hydration, barrier care and smoother skin.
What we set out to solve
We saw two problems clearly: confusion and trust. Too many products, too many claims and too much clutter make skincare harder than it needs to be; CuratedGlow was built to simplify the choice and create a beauty experience that feels easier to believe in.
Our promise
CuratedGlow is our answer to a beauty market that often feels crowded, inconsistent and difficult to navigate. We are building carefully, intentionally and with the belief that trust is not claimed — it is earned.
Our promise is to stay focused, premium-accessible and rooted in authentic K-Beauty routines that make sense for modern customers.
The dining-table origin
CuratedGlow was shaped around a dining-table conversation between founders with different strengths and one shared frustration: beauty should feel more honest, less confusing and easier to trust. Nadia had seen how deeply skincare affects everyday confidence, while Akm brought the start-up, operational and leadership discipline needed to turn the idea into a real business. Ahad added the operational and execution lens, supporting the early thinking around product direction, supplier coordination and how CuratedGlow could be built practically in a competitive market.
That conversation became the foundation of CuratedGlow: a brand built not around noise, but around clarity, trust and a more thoughtful route into K-Beauty.
Co-Founders
Three founders, one purpose: to bring authentic Korea-made skincare closer to everyday routines — with two carefully curated serums built around clarity, trust, and the confidence to glow your own way.
Nadia Nihad
Co-Founder & Board Adviser
Nadia brings the consumer eye behind CuratedGlow — a clear understanding of how beauty products feel in real routines and why trust matters before repeat purchase. Her perspective shaped the emotional heart of the brand: skincare should feel authentic, confident and worth coming back to.
Akm Hasan
CEO & Co-Founder
Akm brings the operational, strategic and start-up discipline behind CuratedGlow. With previous start-up experience and senior leadership background, he is focused on building CuratedGlow with structure, compliance, risk control, customer trust and long-term growth in mind.
Ahad Hasan
COO & Co-Founder
Ahad supports CuratedGlow's product and manufacturing thinking, helping shape practical decisions around supplier coordination. As COO, his role is to help turn CuratedGlow's vision into a practical operating model, supporting the brand's focus on building carefully, efficiently and credibly in a competitive beauty market.